AI content systems
I design and run human-in-the-loop pipelines that produce content at scale without reading like it. Strategy, tooling, and the team workflow — the whole machine.
Book a call →Systems designer — Ljubljana, Slovenia
I design systems that do the work.
Engineer by training, marketer by trade. I build human-in-the-loop AI systems that turn content production from a grind into a machine — without losing the human in it. I write about it once a week.
One idea a week · No spam
5+ yrs content systemsHuman-in-the-loop AI, in productionEN + SI markets
Simple scales. Clever breaks.
The best system is the one your team still runs a year later.
Humans in the loop, on purpose.
AI does the volume. People supply judgment and taste.
Measure what the reader feels.
Traffic is a proxy. Trust is the metric.
“He builds the machine AND makes it write like a human.”
“Our content output tripled; our editing time halved.”
“The rare engineer who understands marketing.”
Work With Me
Two ways I can help
Websites that earn their keep
Fast, calm marketing sites — designed, written and shipped. From brief to live on your own domain.
Book a call →From machines to marketing
I studied mechatronics, spent five years in content and SEO, and ended up leading teams that build AI systems for content production. Different fields, same job: design the system, remove the friction, let it run.
More about me →Have a specific problem?
Bring it to a 30-minute call. If I can't help, I'll tell you who can.