Presence
A calm, fast site that says exactly who you are. Bilingual-ready, designed and shipped on your own domain.
from €1,500 See how it works →Systems builder — Ljubljana, Slovenia
You bring the vision. I build the system.
Engineer by training, marketer by trade. I use AI end-to-end to build custom systems — calm websites, working machines, whole operations — with people exactly where judgment matters.
One idea a week · No spam
400+ articles — human-in-the-loop AI4 sites liveBuilding since 2021
Simple scales. Clever breaks.
The best system is the one your team still runs a year later.
Humans in the loop, on purpose.
AI does the volume. People supply judgment and taste.
Measure what the reader feels.
Traffic is a proxy. Trust is the metric.
Work With Me
One craft, three depths
Machine
A site that does work: store, bookings, database, your own admin interface. Automations included.
from €4,500 See how it works →Operation
A full AI-in-the-loop workflow for a real business process — humans exactly where judgment matters.
from €8,500 See how it works →Every build starts with a €190 Blueprint — a working session plus a written plan, credited in full against the build. The full ladder →
From machines to marketing
I studied mechatronics, spent five years in content and SEO, and ended up leading teams that build AI systems for content production. Different fields, same job: design the system, remove the friction, let it run.
More about me →Have a specific problem?
Bring it to a 30-minute call. If I can't help, I'll tell you who can.